Elevate Your Business with Expert Key Account Management Strategies

Key Account Management (KAM) involves the strategic management of a company's most important and valuable customers. These key accounts often contribute significantly to the organization's revenue and long-term success.

Morning Session: Understanding Key Account Management

• Introduction to Key Account Management (KAM)

• Definition and importance of KAM.

• Overview of KAM principles and objectives.

• Identifying Key Accounts

• Criteria for selecting key accounts.

• Assessing potential and strategic importance.

• Building Strong Relationships with Key Accounts

• Importance of relationship-building in KAM.

• Strategies for effective communication and trust-building.

• Customizing Solutions for Key Accounts

• Tailoring products/services to meet key account needs.

• Creating value-added propositions.

Afternoon Session: Practical Application and Strategies

• Key Account Planning and Strategy

• Developing a strategic plan for each key account.

• Setting objectives and KPIs for success.

• Negotiation and Conflict Resolution

• Effective negotiation techniques in KAM.

• Resolving conflicts and challenges in key account relationships.

• Group Exercise - Key Account Scenario Analysis

• Participants work on real-life scenarios to apply KAM principles.

• Discussion and feedback.

• Implementation and Continuous Improvement

• Technology in Key Account Management

• Leveraging CRM systems for effective KAM.

• Data-driven decision-making and analysis.

• Monitoring and Evaluating Key Account Performance

• Key performance indicators for measuring success.

• Continuous improvement in KAM strategies.

Prerequisites:  Anyone who is working in marketing & quality, & SCM in any Industry 

Who Should Attend: Engineers to Sr. Manager & HOD  

Certification Exam: 1. each certification candidate is required to pass a written examination through online mode that consists of multiple choice questions

2. Passing marks is 60% and for Hard copy of certificate needs to pay Rs. 100 additional